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Promotional Branding Design for Long Sing

This project showcases a vibrant promotional branding campaign featuring custom illustrations and bold banner designs. Created by Saimun Nur Saurin, it emphasizes visual consistency, brand identity, and scalable assets tailored for high-impact marketing.

  • Client: Long Sing
  • Year: 2024
  • Tools: Adobe Illustrator
  • Location: Dhaka, Bangladesh

Behance

Process

The Process: From Idea to Impact

1. Understanding the Brand’s Voice: I began by diving into the brand’s identity—its values, tone, and target audience. This foundational step helped shape the visual language of the campaign. The goal was clear: create promotional materials that not only look good but also speak directly to the audience.

2. Sketching the Visual Direction: Before jumping into software, he likely explored rough sketches and mood boards. These helped define the color palette, typography style, and illustration approach. The emphasis was on bold, eye-catching visuals that could stand out in crowded promotional spaces.

3. Crafting Custom Illustrations Instead: of relying on stock graphics, Saimun created bespoke illustrations tailored to the brand’s message. These illustrations added personality and uniqueness, making the campaign feel more authentic and memorable.

4. Designing the Banners: Each banner was carefully composed with consistent layout logic—logo placement, messaging hierarchy, and visual balance. He used Adobe Illustrator to ensure the designs were scalable and crisp across formats.

5. Refining and Finalizing: After initial drafts, the designs were refined for clarity, impact, and brand alignment. This phase likely involved testing how the visuals would look in real-world scenarios—on screens, posters, or social media.

Outcome

  • High-Impact Promotional Tools: The banners and illustrations are designed to grab attention and drive engagement.
  • Scalable Assets: Thanks to vector-based design, the visuals can be used across print and digital platforms without losing quality.
  • Creative Differentiation: The custom artwork sets the brand apart from competitors using generic templates.

Credits

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