DMHM Event Branding Design

This project encompassed the complete visual identity and branding design for the Dhaka Metro Half Marathon 2026. Deliverables included stage and gate setups, banners, race jerseys, crew uniforms, kit bags, medals, and participant backdrops. The designs were crafted to unify the event’s spirit of athletic achievement and community pride, ensuring a cohesive experience across all touchpoints—from the start/finish line to the award ceremony.

Process

Research & Concept Development The project began with understanding the identity of the Dhaka Metro Half Marathon—its community spirit, athletic pride, and the need for a cohesive visual language. I studied past marathon branding, participant expectations, and the cultural context of Dhaka to define a design direction that was both modern and inclusive.

Visual Identity & Theme A bold, energetic theme was chosen to reflect movement and achievement. Colors, typography, and iconography were unified across all assets to ensure consistency. The design language emphasized clarity for participants while celebrating the excitement of the event.

Stage & Gate Design The start/finish gates and stage backdrops were created to be visually striking and functional. Large, legible typography and vibrant graphics ensured visibility for both participants and spectators, while reinforcing the event’s identity.

Race Kit & Apparel Jerseys, crew uniforms, and kit bags were designed with practicality and branding in mind. The race T‑shirts carried the event’s logo and motifs, while crew apparel distinguished organizers and volunteers. Kit bags balanced utility with a clean branded look.

Medal & Recognition Elements The medal design symbolized achievement and pride, incorporating event branding into a keepsake that participants would value. Backdrops and signage such as “I HAVE EARNED IT” created photo‑friendly recognition points for runners.

Participant Experience Touchpoints From banners to photo walls, every design element was crafted to enhance the runner’s journey—from registration to finishing the race. The branding ensured that participants felt part of a unified, celebratory experience.

Outcome

Cohesive Branding Delivered a complete set of event visuals that tied together gates, stage, apparel, kit bags, medals, and signage under one unified identity.

Enhanced Visibility & Engagement Designs improved crowd navigation, boosted sponsor visibility, and created memorable photo opportunities for participants.

Community Impact The branding elevated the Dhaka Metro Half Marathon into a landmark event, reinforcing its reputation as a professional, well‑organized race and strengthening the running community in Dhaka.

Portfolio Value This project demonstrated end‑to‑end event branding expertise—from concept to execution—highlighting skills in design leadership, creative storytelling, and practical problem‑solving.

Credits

• Design: Saimun Nur