Miracle Soft Logo Design

Designed the ERP Solution Software Company Logo through a creative process that began with online brainstorming and rough sketches. After exploring multiple concepts, I shortlisted the strongest ideas and finalized a bold design using a red, green, and black color palette to reflect energy, nature, and strength.

Process

Brand Design Process – Miracle Soft

As the lead brand designer for Miracle Soft, a forward-thinking software company, I was tasked with crafting a complete visual identity system that reflects innovation, clarity, and approachability. The goal was to build a brand that feels modern and trustworthy, while remaining flexible across digital and physical platforms.

Concept Development

The journey began with understanding Miracle Soft’s core values — agility, intelligence, and user-centric solutions. I explored geometric forms and vibrant color palettes to symbolize structure, creativity, and tech-forward thinking. The name “Miracle” inspired a visual language that balances precision with a sense of wonder.

Logo System

• Primary Logo: A clean wordmark paired with a geometric icon that subtly hints at modularity and digital architecture. The spacing and alignment were carefully calculated to ensure consistency across all media.
• Logo Mark: The standalone icon serves as a recognizable brand stamp, ideal for app icons, favicons, and social avatars.
• Mobile App Logo: Adapted for clarity and impact at small sizes, maintaining brand integrity on mobile platforms.
• Logo Variations: Designed for both light and dark backgrounds, ensuring legibility and aesthetic harmony in diverse environments.

Color Palette

The brand colors were chosen to evoke energy and trust:

• Lime (#A3D55A) – Freshness, growth, and approachability.
• Blue (#3B6FC4) – Stability, intelligence, and professionalism.
• Purple (#A45DA5) – Creativity, innovation, and warmth.

Each color was defined across HEX, RGB, and CMYK formats to support both digital and print applications.

Grid & Spacing

Logo spacing and positioning were guided by a modular grid system, ensuring visual balance and alignment. These rules help maintain consistency across layouts, from business cards to billboards.

Brand Patterns

I created a repeating pattern using the logo mark in brand colors — a dynamic visual asset that adds texture to packaging, backgrounds, and merchandise while reinforcing brand identity.

Mockups & Applications

To demonstrate real-world usage, I designed mockups across key touchpoints:

• ID cards and lanyards for internal branding
• Packaging concepts for software boxes or merchandise
• Mobile and desktop UI previews
• Outdoor advertising for brand visibility

These mockups helped stakeholders visualize the brand in action and ensured scalability across formats.

Guideline Documentation

The final brand guideline document serves as a blueprint for consistent brand usage. It includes:

Do’s and don’ts for maintaining brand integrity

Logo usage rules

Color specifications

Pattern applications

Mockup references

Credits

• Design By: Saimun Nur
• Agency: Click Crafter