Zero Adventure Logo Design

Designed the adventure shop logo through a creative process that began with online brainstorming and rough sketches. After exploring multiple concepts, I shortlisted the strongest ideas and finalized a bold design using a red, green, and black color palette to reflect energy, nature, and strength.

Process

Designing the logo for my adventure shop was a creative expedition in itself—one that mirrored the spirit of exploration and boldness the brand stands for. Here’s how the process unfolded:

Phase 1: Brainstorming & Inspiration

I began by immersing myself in the world of adventure branding. Through extensive web research, I explored logos from outdoor gear companies, travel brands, and expedition groups. I paid close attention to:

• Typography styles that evoke ruggedness and movement
• Symbolic elements like mountains, compasses, tents, and trails
• Color psychology in adventure branding

This helped me gather a mood board of visual references and conceptual directions.

Phase 2: Sketching & Ideation

With inspiration in hand, I moved to the sketchpad. I let ideas flow freely, sketching rough outlines of:

• Mountain peaks integrated with bold text
• Compass motifs encircling the brand name
• Minimalist tents and trail paths forming abstract shapes

Each sketch aimed to capture the essence of adventure—freedom, challenge, and nature.

Phase 3: Concept Development & Shortlisting

From the initial batch of sketches, I refined and digitized several promising concepts. I evaluated them based on:

• Visual impact and scalability
• Brand alignment and uniqueness
• Versatility across digital and print platforms

After careful consideration, I shortlisted a few standout designs that felt both bold and authentic.

Phase 4: Final Selection & Refinement

Among the shortlisted options, one design stood out—a dynamic emblem combining a stylized mountain silhouette with a compass overlay, framed by strong, modern typography. It struck the perfect balance between ruggedness and clarity.

I chose a color palette of red, green, and black:

• Green for nature, growth, and outdoor exploration

• Red for energy, passion, and the thrill of adventure

• Black for strength, sophistication, and contrast

The final logo was meticulously refined for symmetry, spacing, and visual harmony—ready to represent the brand across all touchpoints.

Credits

• Design By: Saimun Nur
• Agency: Click Crafter